IBM Cloud TV

We brought the IBM Cloud to life, by bringing it to life. 

Directed by Terri Timely, Park Pictures.
• 2017 Bronze Effie

Print / Digital / OOH

To speak with hardcore developers about the IBM Cloud, we decided to have a conversation in their language: code. 

Using a common coding syntax known as conditional statements (which follow an "if"-"then" structure), we were able to simply and covertly express the business aptitude of the IBM Cloud.