We brought the IBM Cloud to life, by bringing it to life.
Directed by Terri Timely, Park Pictures.
• 2017 Bronze Effie
Print / Digital / OOH
To speak with hardcore developers about the IBM Cloud, we decided to have a conversation in their language: code.
Using a common coding syntax known as conditional statements (which follow an "if"-"then" structure), we were able to simply and covertly express the business aptitude of the IBM Cloud.
